Each business and industry has its version of competitors and their careful analysis is required to make clear and sound strategy moves in lines with the products/services the company endorses. We cannot just ignore our competitors. We need to do ‘competitor analysis” as this is very essential in strategic planning process in terms of SEO. In doing so, here are the following questions we need to bear in mind: Who are our competitors?
In internet and online marketing, Competitor analysis is very crucial as it gives a fair assessment of the strengths, weaknesses, opportunities and threats of the current and potential competitors.
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