Link brokers are those that promote links using the services of other sites. This is a punishable act but many are still very lucky to escape the penalty. The text link ads, on the other hand, are the ones that is being illegally produced by the link brokers. So how Google really penalizes this ads? Why are others still escaping from being penalized?

Link building has been greatly contended in terms of the best ways in executing it and the processes that are involved in accomplishing it.  Measuring it has also been done in concurrence with the processes to weigh the outcomes that results from it.  Building a link involves a series of steps that needs to be followed.   You will just have to learn to follow different techniques and strategies to help do the process.

Building a link might be  a piece of cake and takes only a short time to do, but if there are other interventions of any kind that can hinder the execution of the task, it will surely become more difficult to accomplish.  For example, when you want to build a link on a site that has plenty of regulations to follow, it will be more difficult and will take more time because there might be some things that you have to do or should avoid. This is the problem when you want to create a link in a site that is highly-standardized.

1.  Purchase the links from the best sites but limit your buying.

2.  Blog on the subdomain if possible. It may just the svere the chain that it is different.

3.  If only data sharing is possible and idea would be to do map mashups for you to be able to create applications that create authority backlinks.

4.  Try to create an application on other domains that will definitely lead back to your domain possibly in the form of a widget.

5.  If possible, blog only factual data.  Share only information that is not opinion- based.

6.  Give your opinions to different bloggers.  Let your articles be posed by them and use their domains to  lead  the visitor who is enticed back to your domain.

I’ve been following the SEO industry for long enough to realize the (intentional or unintentional) mistakes the majority of SEOs make most of the time, especially the ones who publish SEO advice. Oh boy, if only we were like the conversion rate guys (who test without mercy). Anyway, let’s get started.

• The industry ALWAYS forget the 80/20 rule

There are over 200 ranking factors Google uses to rank websites. We all know the most important ones…all of them have to do with links. Let’s use the 80/20 rule and suppose that if you focus on the 20% of the ranking factors (all of them have to do with links and maybe a bit of on-page SEO) contribute to 80% of the SERPs.

Then, tell me, why blogs like Search Engine Land dedicate less than 10% of their content to providing advice for link building (articles dedicated to that topic, not an article that just mentions link building)? If you go to their website you’ll see that a very small percentage of their front page is dedicated to the science and art of building links.

I think this gives beginners a wrong perspective. If you see a typical SEO blog where there is very little information on building links, you’ll think it’s not that big of a deal. The solution? Most SEO leaders should provide more valuable content on this crucial topic.

• The industry is full with untested ‘theories’

It’s a shame they even call them ‘theories’. Most SEO ‘theories’ are just untested hypotheses (assumptions) about how Google or other search engines rank websites. It’s really amazing how little those guys know how to properly test stuff. The only exception I know of is SEOMoz (referring to this and this).
The solution is for the SEO leaders to START TESTING (if you don’t know how, contact the SEOMoz guys and ask them to show you the methodology). I know it’s expensive – but if you REALLY want to stand out and contribute real value, it’s the way to go.

• The industry overrates SEO

Well, this is true for all industries really. If you read enough articles on SEO, you’ll probably think it is THE most important thing for your online business. In reality, it’s just a part of the marketing mix. You have social media (unsurprisingly, social media guys also tell social media is THE most important thing ), overall traffic building (even if the links don’t bring any SEO value) and so on.
This process of overrating SEO leads to statements like ‘SEO is dead’ (like SEO is a person so it’s either alive or dead.) SEO is just a term describing a collection of practices designed with a purpose to rank higher in the search engines. And the chances are, as long as search engines exist in the present form of ranking 10+ sites on a page, there will always be someone out there figuring how to get to the #1 position.

• The industry is full with a bunch of hypocrites

In the world of SEO, where most advice is a bunch of untested hypotheses, people love to claim their ‘how-to articles’ are must-read, ESSENTIAL and so on. And who can blame them, most of them haven’t got a clue about proper science and testing (ironically, many of them advise us to TEST but don’t show us how.)

Again, Search Engine Land, on their front page writes: “Must read news about Search Marketing & Search Engines”. Must read? Really? What do they have to support that claim?

Maybe we should introduce disclaimers for the SEO industry like they did for the affiliate industry where you put that the advice is:

• The advice is of informational nature and it is untested and doesn’t guarantee the reader will get the results promised in the headline

Ironically, this thing is mostly being said by the guys who test…for example, in their tests with linkscape, SEOMoz is trying to always tell their tests are never perfect and most of the results are correlations, and correlation does not imply causation. They don’t just name their posts like “The Ultimate Guide to Getting on #1 of SERPs”

I’m glad there are some rare exceptions who start to share some quality advice but there is a long time before the majority of the industry gets to that standard.