31
MAR

Impact of Time on Link Building

If you are familiar with agency SEO or work in an agency yourself then you will know that time is a pretty big deal. This is because you often have a set time allocation to work on each client. This means you have a limited amount of time to get some of those kick ass links. In most cases you will find you are restricted in the link building methods you can use. In this post I wanted to show some of the best techniques you could use based on your available time.

Before embarking on a link building campaign it’s a good idea to get a thorough understanding of your client. This understanding will help you identify the type of links you need for your client. For example do they need links for brand building or more keyword driven links? It all depends on the competition. Some campaigns will rely more on one more than the other. It is also worth being well organised. Having a list of all the possible sources of links can be invaluable.

Link building is about getting the links that matter and provide value for your client. So you need to look at the various link sources and decide which ones will deliver the most value given your time. I have mocked up the following table based on a Patrick Moogan presentation.

Link-Time.png

With smaller agencies you will find many of their clients are at the smaller end of the scale and have limited budgets. This means they usually spend around one to two days on SEO. When time is limited article submissions and directories will give you quick opportunities to get those keyword driven links. Always important however they are usually low value. To ensure that the site also has some good quality links paid links is a good option. If you are going to do this you should do it quietly.

If you have a bit more time then supplier management and guest blogging are good opportunities. I personally love the guest blogging approach. This is because the parties gain a benefit in some form and helps build up your network. You will often find that blog that accepted a previous guest post might be suitable for one of your other clients. A great way to build relationships. The supplier option is relatively straight forward.

If you have a lot of time then you have a lot more freedom. Widgets, competitions and themes can all be very effective link building strategies. There is some caution required with some of them however the benefits can be significant. It’s important to be creative when you have a large quantity of time. There are some great blogs out there on link bait ideas.

This should give you some ideas for going forward. Remember not to get all those links at once. Have a strategy for getting links gradually and build quality rather than quantity.

Author: Mark Mayne works for PushON, a Manchester based SEO company and owner of Maynem.

Read More

27
MAR

How Google Penalizes Text Link Ads

Link brokers are those that promote links using the services of other sites. This is a punishable act but many are still very lucky to escape the penalty. The text link ads, on the other hand, are the ones that is being illegally produced by the link brokers. So how Google really penalizes this ads? Why are others still escaping from being penalized?



This text link ads really faces the penalties of Google but they still have a lot of significance especially in providing ranks and values to clients. They are also doing their best in keeping their inventory very top secret. But of course, they can never avoid problems on the way. They can also be advantageous when it comes to giving services to their clients. And this  helps them in escaping from the penalty.
Read More

26
MAR

How to go about your link building and with who to fend your alliances?

Link building has been greatly contended in terms of the best ways in executing it and the processes that are involved in accomplishing it.  Measuring it has also been done in concurrence with the processes to weigh the outcomes that results from it.  Building a link involves a series of steps that needs to be followed.   You will just have to learn to follow different techniques and strategies to help do the process.

Here are some solutions and strategies that can help in accomplishing link building and promoting link itself:
* Link building should focus on controlling the search rankings so that it will raise revenue.
*  Find phrases that give high conversion rates.
* Arrange the terms of search by significance.
* Find techniques that will draw in natural links.
* Promote the links you have created by using different social media sites.
* Create your own social networks that will help in the promotion of your content and thus generates links
Read More

26
MAR

How to Build a Links for regulated sites

Building a link might be  a piece of cake and takes only a short time to do, but if there are other interventions of any kind that can hinder the execution of the task, it will surely become more difficult to accomplish.  For example, when you want to build a link on a site that has plenty of regulations to follow, it will be more difficult and will take more time because there might be some things that you have to do or should avoid. This is the problem when you want to create a link in a site that is highly-standardized.

Here are some options that can help you build a link easily in a highly- regulated site:

1.  Purchase the links from the best sites but limit your buying.

2.  Blog on the subdomain if possible. It may just the svere the chain that it is different.

3.  If only data sharing is possible and idea would be to do map mashups for you to be able to create applications that create authority backlinks.

4.  Try to create an application on other domains that will definitely lead back to your domain possibly in the form of a widget.

5.  If possible, blog only factual data.  Share only information that is not opinion- based.

6.  Give your opinions to different bloggers.  Let your articles be posed by them and use their domains to  lead  the visitor who is enticed back to your domain.

Read More

16
MAR

100+ Tips for building links the alternative way

There are an unlimited number of ways to obtain high-quality backlinks. You’ve probably heard about many of them, including social bookmarking, linkbait, guest posting, directory submissions, press releases, etc. etc. etc…

Thankfully, we won’t be talking about those regurgitated strategies today. Instead, I have compiled over 100 out-of-the-box strategies to increase your link popularity and send tons of traffic your way.

This article contains all of my link building secrets, so I suggest you take some time to digest it. Grab some herbal tea (or Redbull) , whichever one works best for you, and don’t forget to bookmark the article for future reference.

(more…)

Read More