How many people can’t do without an occasional visit to a beauty salon when they are in need of feeling refreshed? How many others visit gyms on a regular basis to keep themselves fit and agile? The answer is, of course, many people do either or both of these things. All very understandable, this makes it all the more strange that the very same people are happy to let their website go stagnate.

A business’s website is the digital equivalent of a shop window, even if the business does not sell actual products. It is where potential customers or clients come to see what the business can offer. And just like the local fruit shop, if the contents are stale and unappetizing, they will move on to see what the competition has to offer.

While many people quite correctly concentrate on website content, many fall into the trap of letting their website content go stale. What is important to remember is that if a website does not change over time – no matter how great some of its content may be – it will begin to look tired and dull. Not to mention the fact that search engines love fresh content!

If you have neglected your site lately, what is needed is a website content makeover or a bit of spring cleaning. Like all things that are familiar it can be difficult to see what others see, which is why it may well make sense to use an external company to help refresh your site. They will see the site with “fresh eyes” and will be able to offer constructive feedback that will almost certainly more than repay any fee charged.

Before approaching any external company, it is always worth trying to cast a fresh eye yourself over your site and look for some key points.

· Review your keywords. Try to put yourself in the position of a potential customer and imagine what terms they will key into a search engine. When you’ve made a list, make sure these terms are featured on the site, ideally as meta titles, in your meta descriptions, throughout your H1-5’s, and within the content too. Don’t neglect internal links either! If you already know your keywords, why not perform some keyword research and make sure those keywords haven’t changed. More than likely you might find a few more keywords to target, and others that aren’t performing to take off your site. Tools: Google Adwords Keyword Tool, SEOBook’s Keyword Tool, and SEMRush.com.

· One of the most basic things to look at is whether the site is easy to navigate. Complicated graphics, unreadable font, and hidden menus are all very artistic, but can prove very frustrating for anyone browsing the site. Simple navigation is crucial.

· Look at the actual content. Is it of a high standard and written in a clear, simple style that is easy to understand? If not, re-write it and if you don’t feel confident doing this, hire a writer to make sure it’s as good as it can be. A modest investment here can make all the difference. Remember: look at who will be reading the content, and put yourself in their shoes. If you are too ‘close’ to the subject at hand, you might just miss something.

· Remind yourself exactly what it is you want your website to accomplish and then ask a friend or business associate to look over the site. Ask them what they think you’re trying to achieve and see if your ideas match. If they don’t, it’s time for a makeover.

· Finally, check out the websites of your competition to see what they’re doing wrong (as well as right) and make sure you learn from their mistakes. Look for any ideas to help you improve.

Following these points will ensure you are on the right track to a website makeover and website spring cleaning that will both enliven your website content and help increase business through search engine optimizing.

Bio:

Steve Lazuka is the owner of Interact Media, a business blog writing service based in Ohio. His knowledge of content writing and experience has proven successful for both clients and his own site. He also writes on his company blog and provides useful information for content marketers.

Link brokers are those that promote links using the services of other sites. This is a punishable act but many are still very lucky to escape the penalty. The text link ads, on the other hand, are the ones that is being illegally produced by the link brokers. So how Google really penalizes this ads? Why are others still escaping from being penalized?

Link building has been greatly contended in terms of the best ways in executing it and the processes that are involved in accomplishing it.  Measuring it has also been done in concurrence with the processes to weigh the outcomes that results from it.  Building a link involves a series of steps that needs to be followed.   You will just have to learn to follow different techniques and strategies to help do the process.

Building a link might be  a piece of cake and takes only a short time to do, but if there are other interventions of any kind that can hinder the execution of the task, it will surely become more difficult to accomplish.  For example, when you want to build a link on a site that has plenty of regulations to follow, it will be more difficult and will take more time because there might be some things that you have to do or should avoid. This is the problem when you want to create a link in a site that is highly-standardized.

1.  Purchase the links from the best sites but limit your buying.

2.  Blog on the subdomain if possible. It may just the svere the chain that it is different.

3.  If only data sharing is possible and idea would be to do map mashups for you to be able to create applications that create authority backlinks.

4.  Try to create an application on other domains that will definitely lead back to your domain possibly in the form of a widget.

5.  If possible, blog only factual data.  Share only information that is not opinion- based.

6.  Give your opinions to different bloggers.  Let your articles be posed by them and use their domains to  lead  the visitor who is enticed back to your domain.

There are an unlimited number of ways to obtain high-quality backlinks. You’ve probably heard about many of them, including social bookmarking, linkbait, guest posting, directory submissions, press releases, etc. etc. etc…

Thankfully, we won’t be talking about those regurgitated strategies today. Instead, I have compiled over 100 out-of-the-box strategies to increase your link popularity and send tons of traffic your way.

This article contains all of my link building secrets, so I suggest you take some time to digest it. Grab some herbal tea (or Redbull) , whichever one works best for you, and don’t forget to bookmark the article for future reference.

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You’re an SEO, and you are considering your link building strategy for the day, then all of a sudden you receive an e-mail from a friend or colleague, with a list of directories they would recommend you use.  You browse through the list and visit a few of the sites, discovering that they are all free directories all with relatively low (I know it is a sin to say it but) PR.  You spend the rest of your day adding your site to all of these directories, and it quite literally takes you hours, at the end of it you are left wondering, “Was that really worth it”?

There are a few reasons why you start to think this, and you begin to ponder about the actual importance that any of those links will have on your site.  So why is it that you feel as though this may not work?  Well there are a number of different ideas for this:

· That the directories that you have submitted to can take up to 2 weeks to respond to your request, and some of the time never get back to you at all, and you just wasted a days worth of link building.

· The directories that you have submitted to although free all have such a small amount of power that your site, even if accepted to the directory will never get crawled.

· Some free directory get no followed.  I admit this very rarely happens but I have seen it before.

· You come to the realization that although you have done about a hundred of these that they are unbelievably “shitty” links that they won’t actually do anything for your site.

However as with every story there is a flip side to an equation.  This may be quite a laborious and manual piece of work, but it does still offer the promise of generating you links. So what are the advantages and do they outweigh the negative points of Free Directory link building?

· First of all once you have a list together, you can rely on that to be your master list, you won’t need to find the directories that do or don’t work or submit quickly you already have it for other clients.

· Next is that, these are still links, let’s not forget that and most of the time they are anchor text, so Chocks away dear boy!

· More importantly in my opinion, is that all of these sites are different domains, and not only that they will be on different IP addresses.  So Links + IP + Domains can’t possibly = bad result!

Basically the hard part is finding the directories that work.  Those that do are definitely worth submitting to.  And for one client or yourself it is a one off, you just need to make a decision about whether or not it is worth your time?

Marcus is Typically a Travel SEO, working with   Caribbean holidays tour operators, he enjoys blogging about experiences and what he learns in day to day life.

Opinions expressed in the article are those of the guest author and not necessarily lease-a-seo.com

More information on getting an excellent directory submission done with only the best directory sites carefully hand selected..can be found here on our s directory submission service page.