Be Skeptical, Be Confident2011 at 08:25 posted by Jest Staffel
You know nothing about me. There is no guarantee that anything I say will be able to help you. But that’s okay, because the point of this whole blog post is to encourage you to challenge everything that people tell you about SEO.
Don’t blindly follow
Wherever SEO is discussed, such as forums, blogs, and seminars, I’ve observed that people tend to jump on bandwagons based on whatever the popular experts are saying. Newcomers are especially susceptible to believing whatever the industry leaders tell them without testing out the claims for their own. For example, a leader will assert, “Article directories are bad!”. Often, newcomers will immediately believe this without question and start parroting this to others in order to gain the acceptance and approval from industry leaders. Thus, one opinion spreads and becomes accepted as gospel truth without people actually testing out the hypothesis for themselves. If you’re in the SEO industry, ask yourself this question: How much of the knowledge you base your strategies on is actually from your own experience, and how much is simply copied from SEO hotshots?
Don’t overestimate the value of someone else’s data
Be careful not to make assumptions about the integrity of someone else when they’re conducting an experiment. How do you know that the data hasn’t been tweaked to get the results that they want? Also, there is no guarantee about how well the variables have been controlled. The only way to be sure is to consider every opinion as a hypothesis that you must test by conducting your own experiments. This way you can prove or disprove each assertion and choose which ones you’ll apply in your own work. This will also help weed out false claims from the truly beneficial information.
Don’t underestimate the value of your own data
You may not be a hotshot in the industry whose name every one knows, but your own experiments, if done accurately, are just as valid as anyone’s. No matter how small your website is, you can still use this to collect SEO data. Keep track of every change that you make and its effects by keeping a journal. I cannot overemphasize how helpful this can be. Proper documentation will keep you from working on a hit-or-miss basis, and make your SEO efforts more efficient.
There you have it. I’ve given you some SEO tips, it’s up to you to take my opinion and test it out for yourself. You’ll never know until you try it.